Longshaw Ward
Official Bio:
LONGSHAW WARD is a Womenswear and Accessories label launched in September with a Spring/Summer 2017 collection, by husband and wife team Kirsty Ward and David Longshaw.
Kirsty and David met in the design studio of Alberta Ferretti. Having studied at St Martins and the Royal College of Art before working in Italy, they both separately launched their own eponymous labels in 2010.
"We are thrilled to be finally joining forces and combining our talents for the new RTW label. We have always advised each other when working on our own individual collections, but we feel now is the time to come together to create something exciting, using the experience gained from our own labels to make one even stronger brand."
Covetable contemporary pieces with a strong aesthetic will be the main principles of the brand's DNA. The collections will concentrate on beautiful, detailed craftsmanship, for modern, intelligent women.
All pieces are made in the UK, using thoughtfully sourced fabrics and material.
The creative partnership has its own unique handwriting to that of the duo's previous labels. The brand still echoes the designers strong jewelry techniques, garment layering and play with masculine shapes against more feminine drape and hand drawn aesthetic.
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We asked Kirsty & David of Longshaw Ward to fill in the blanks:
1. Earth is where we live
2. Outerspace: looks fun in sci-fi movies
3. We feel most comfortable in the studio
4. Our spirit animals are:
David - a donkey
Kirsty - a puppy or a sloth
5. David: Amazingly designed patisseries when I visit Paris make me the happiest
Kirsty: good skies and good olives make me the happiest
6. The future of fashion is exciting and hopefully well designed
7. I learned the most from:
Kirsty: Louise Wilson, she was harsh but inspiring
David: St Martins & the Royal College of Art
8. The greatest compliment we could receive is somebody purchasing our designs.
9. Our style mantra is: wear what makes you feel happy
10. Sleep or sleep when you're dead: sleep when you're dead
11. If only we could have designed our next collection we could go on holiday...but to be fair we are rather looking forward to designing it.
12. When we woke up today, we felt inspired to start designing our new collection.
13. Most people would say we are who cares what other people say.
14. We shop the most at We like a variety - but we love shopping at Liberty London, The Conran shop and Wallpaper* store.
15. We think we are hilarious (others/many disagree) is hilarious
16. When on a crowded subway I always end up with my face in someones armpit.
17. Drones are for fashion shoots
18. Fast fashion is yawn
19. My horoscope sign is __________ and it's, spot on/so not:
Kirsty: Libra (never look)
David: Virgo (I have no idea if it's spot on or not)
20. We're certain of that there are no certainties in fashion
21. We're not so certain of 2016
22. Our clothes are for cool, fun individuals